A great marketing tool that many internet marketer overlook is the social networking site called Facebook. Facebook is a social networking site that allows users to share information and interact. Being part of any social network site can help you build your business. Facebook is one of the best social networking sites to join to aid in the building of your business. Over 35 million people and growing are members of facebook. You can build some customer clientele, promote your business, and build important business contacts that can enhance your business. You can have deeper interactions with people to enhance their opinion and experience with your company. Utilizing facebook to build your business gives you direct marketing toward anyone in your friends list. Plus, your friends are automatically updated when you change anything in your profile. You can use this instant notification process to send sales information, company information, or new product releases. Facebook is a great marketing tool that many internet markerters overlook because of its reputation as a college site. This is rapidly changing and everyone is on Facebook networking. Facebook also has many additonal features that make it easy to interact and promote to the masses. Facebook allow you to easily without any hassle soft sell to other members. You have much more freedom on facebook than other social networking sites to post links and other forms of media. Many other social networking sites ban or delete you for selling or promoting claiming it to be spam. A little or a lot of shameless promotion is not prohibited on facebook. This makes it an excellent tool to use to build your business. There are six ways facebook can help you build your business. The first way you can use facebook to build your business is through branding. The popularity of facebook among a diverse age demographics can be a great way to generate brand awareness as you build up your customer base. The second way to use facebook to build your business is to use it to drive traffic to your site by posting links. The third way to use facebook to build your business is to target pecific vertical markets with specific business objectives. Facebook has searches and software that can help you find a particular demographic to add as friends or join in your group. The fourth way to use facebook to build your business is to focus on client retention. Using the various features on facebook to interact with potential clients or customers building a trusting relationship with them via facebook. The fifth way to build your business by using facebook is to engage the customer. Business is all about the customers and gaining as many as you can. Using facebook you can entice people to learn about your brand, products, or service. The sixth way you can use facebook to build your business is by reputation management. You can read what other consumers post about your business and brand. Majority of facebook profiles are indexed in search results making your page automatically optimized. This is a very cool helpful tool in promotion.